The Balearic Island’s agricultural sector manages 85 per cent of the whole land surface. However, their economic activity is based on a very busy tourism sector. The islands’ economic, social and environmental sustainability depend on balancing the two sectors, tourism and agri-food. The agri-food sector lags behind the other sectors in terms of innovation and adoption of the new disruptive technologies, which will allow them to be more competitive and to generate more synergies with the tourism sector, increasing therefore its income and positive impact.
Challenge: Disseminate the notion that agriculture is essential for tourism and help the creation of agri-tourism services, building on the tourists’ interest in the agricultural part of our islands.
Sustainable innovation pilots activities:
a) Introduction of the IoT platform NADIA.
b) Traceability solutions to share information throughout the whole value chain
c) Real-time multi-device monitoring.
d) Benchmarking tools to generate a catalogue, which improves the information that can be shared with tourist operators.
e) Generate synergies related to the identification of joint activities in the tourism and agricultural fields and other activities that complement and improve the farmer’s position in agri-food value chains. The proposed solution requires the development of new functionalities on the NADIA platform adapted to the agri-food sector.